Why live shopping?
The e-commerce is in full development. Purchases are made more and more regularly online and more and more on mobiles, thanks in particular to smartphones. This growth is observed in all sectors.
In 2021, 13.4% of the retail trade was done online; that is, more than 129 billion euros spent.
Moreover,commercial animation is an undeniable boost to the good development of a company's sales, and this has always been the case. We notice a 100% increase of the average daily sales during the animation period .
Indeed, everyone has been lulled for 30 years by the teleshopping that appeared every morning on our screens. 25% of French people have already bought a product through teleshopping during the last 30 years.
What is Live Shopping?
The live ShoppingLive Shopping is the live broadcasting of a commercial (shopping) and promotional video on social networks and e-commerce platforms of a brand or a company. It will allow a dialogue and an interaction in real time with the participants and will bring a valuation of the products or services.
Customers will be able tobuy instantly and take advantage ofpromotional offers if the store allows it. It can be compared to "live commerce" or "live streaming".