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TikTok, a new player in live shopping

    In its new digital commerce strategy, TikTok aims to position itself as a leader in online sales.

    New strategy

    Recently, TikTok announced to launch a " shopping ads " on its platform to allow users to market their products on the application.

    Thanks to its algorithm, the company tells us that 56% of users say they discover new brands or products through ads. And that 70% of them find it easy to buy from TikTok. The tool also allows for accurate statistical tracking of purchases, intent and audiences.

    The platform offers three formats: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads.

    These platforms allow users to add their list of desired products on TikTok so they can recommend them to the right people at the right time.

    They will also allow live ads to appear directly in the recommendations "for you" of users who will have the opportunity to buy directly through an integrated widget.

    Tiktok bases its strategy on the power of its algorithm which would allow to realize better prepared broadcasting campaigns and thus to realize, for the partner companies, an interesting added value.