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These days, artificial intelligence (AI) is changing the game in many sectors, including retail. Advances in image recognition and AI-based personalization are revolutionizing the way we shop online, enabling more personalized interactions and more accurate product recommendations. In this article, we'll explore how the new wave of Live Shopping 2.0 is pushing back the boundaries of the Liveshopping experience.
1) Image recognition: Image recognition is a technology that enables users to scan the products on offer live using their smartphone or tablet, and obtain real-time information on product characteristics. In this way, buyers can assess product size, quality, color and other criteria in real time, enabling them to make more informed choices when shopping. Thanks to image recognition, buyers are able to ask questions of sales staff live, boosting their confidence in the purchase.
2) AI-based personalization: AI-based personalization algorithms are used to analyze shoppers' consumption habits in real time and offer them more precise product recommendations. AI-based personalization algorithms are able to take into account a vast amount of data, such as location, previous searches, recent purchases, reviews, and much more. Thanks to this technology, shoppers can discover products they would never have discovered otherwise, and are more likely to make impulse purchases and recommend products to friends.
3) Real-time individual product suggestions by AI:
AI is also used to provide real-time product suggestions, by examining user data, purchase history, preferences, etc. Using data analysis, retailers can optimize the product suggestions offered while taking into account the context of the interaction.
4) Enhanced customer interaction through personalization
AI is also capable of analyzing user behavior, and enabling more personalized interaction. AI features for customer interaction include live assistance, live chat, and virtual agents. These features are particularly useful when shoppers have questions about live products and are looking for quick, personalized answers.
In short, the Liveshopping experience has evolved considerably thanks to AI. Thanks to image recognition, AI-based personalization for product suggestion, and personalized interaction with shoppers, AI is redefining Live Shopping 2.0. Shoppers now have easy access to real-time product information and live staff thanks to AI-enabled customer interaction features, resulting in improved shopper trust and loyalty. It's clear that AI is changing live retail forever, and will continue to have positive impacts for shoppers as much as merchants.