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The role of emerging technology in the future of live shopping

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Live shopping is a live sales method, where customers simultaneously purchase the items they see presented on screen. The future of live shopping is huge, and it's time to see how technological innovations like augmented reality or virtual reality can be used to enhance the live shopping experience. In this blog, we'll look at how emerging technology can help brands reach a wider audience, improve customer engagement and drive sales through personalization and interactivity.

Augmented Reality

Augmented reality (AR) is a promising technology that offers interactive experiences to bring customers into the digital world. With AR, brands can show customers how products work, what they look like in action and how they adapt to the customer's environment. Brands can also use AR to provide additional product information and help customers make informed purchasing decisions.

Virtual Reality

Virtual reality (VR) offers customers an immersive , personalized shopping experience. Customers can immediately visualize the product in situ, without having to visit the store or physically try the product on. In addition, brands can use VR to stage virtual fashion shows, create unique brand experiences and even organize live sales events for customers.


Personalization is essential to the live shopping experience. Brands can offer discounts and special offers to customers who have created their profile and given their consent to receive these offers, enabling them to choose their preferred offers and apply them to their next purchase. Personalization also makes it possible to offer tailored recommendations to customers based on their purchase history and preferences.

Chatbots and AI

Chatbots andartificial intelligence (AI) can be used to enhance the live shopping experience by providing instant answers to customers' questions and helping to solve their problems. AI can also help brands make accurate predictions about customer preferences and propose tailored offers in real time. Chatbots can also help customers with product returns and exchanges.


Finally, connectivity is a priority. Brands need to be easily accessible on the various social networks and online sales platforms, to reach a wider audience. Brands must also ensure that their site is secure and respects data privacy rules to guarantee customer trust. Brands need to offer a seamless, stress-free experience for customers, so that brand strategy is not compromised.

In conclusion, the future of live shopping is bright, and emerging technology can play an important role in the live shopping experience. Brands can use AR and VR to provide an interactive and immersive experience. Personalization, chatbots and AI can help brands offer tailored recommendations, instant responses and special offers to customers. Finally, connectivity is essential to reach a wider audience and ensure customer trust. Brands that invest in these technologies and experiences can better reach and engage customers, generate sales and improve their brand image.