Should you broadcast your live on social networks?
Video drives extraordinary engagement on all social media platforms. Interactive and engaging, video allows you to broadcast content... Read more "Should you broadcast your live on social networks?
Live Shopping: The commercial animation to adopt for Christmas 2022
The most anticipated time of the year is coming! As December dawns, the search for gifts begins in full swing. And it's at... Read more "Live Shopping: The commercial animation to adopt for Christmas 2022
Organize your product launch in live shopping
In the digital marketing spectrum, the product launch is a crucial step to increase a new visibility. This opportunity also allows you to consolidate your position in the market... Read more "Organize your product launch in live shopping
Live Shopping: How to organize it?
The commercial potential of live shopping is enormous. But you still need to know how to implement it and get the most out of it. "The... Read more "Live Shopping: How to organize it?
Is live shopping right for your industry?
What are the prerequisites to start live shopping? A specialized platform Live shopping platforms provide access to a solution that is... Read more "Is live shopping right for your business?
Live Shopping: Find your audience
According to Forrester's study for AliExpress, covid-19 has led to the emergence in Europe of "live shopping" and more broadly the concept of "live... Read more "Live Shopping: Find your audience
Shoppertainment: the new e-commerce trend!
After retailtainment (in-store entertainment), the association of entertainment and e-commerce called Shoppertainment is coming. When we think of e-commerce, the idea of dematerialization and therefore of a more... Read more "Shoppertainment: the new e-commerce trend!
The best practices of Live Shopping
Tips for optimal use of a formidable new marketing tool Despite a potential that has not yet been fully exploited, a study conducted by the University of California, Berkeley,... Read more "The best practices of Live Shopping
Live shopping is coming to Europe!
Live Shopping, a popular digital sales format in China, is beginning to attract major brand and retailer sites in the United States and... Read more "Live shopping is coming to Europe!
TikTok, a new player in live shopping
In its new digital commerce strategy, TikTok aims to position itself as a leader in online sales. New strategy... Read more "TikTok, new player in Live Shopping