What are the prerequisites to start live shopping?
A specialized platform
The live shopping platforms provide access to a turnkey solution and personalized support to develop your brand thanks to live.
Indeed, "a live shopping experience cannot be created alone: we must rely on technological actors who ensure the feasibility of a fluid and integrated experience" explains Hélène Rautureau.
It is therefore essential to surround yourself with a specialist in the field to take advantage of and exploit the maximum potential of live shopping.
Products or services to be demonstrated
The objective of a live shopping solution is to attract a maximum of customers but also to encourage their purchase, for that it is necessary to choose well the products to be presented.
"Live shopping is a great tool to boost sales and data collection if the experience is aligned with the right price and the right product" says Benoît Cizeron.
It is therefore important to bring novelty, innovation and attractive prices in its presentations.
Business sectors that have already embarked on the Live Shopping adventure
All sectors of activity can engage in live shopping, it is a new way of universal trade.
Cosmetics
The cosmetic sector is already well present in the realization of live. Indeed, brands such as Nocibé, Marionnaud or Sephora make many presentations of their products live.
The kitchen
As for the kitchen sector, there are many brands established, including Magimix and Marmiton.
Magimix has perfectly used live shopping to increase its image as an upscale, family-oriented brand, thanks in particular to Laurent Mariotte, the host of "Petits Plats en Equilibre" on TF1, who invited a new personality each week: Alessandra Sublet, Laetitia Milot, Stéphane Bern, Claudia Tagbo, Patrick Fiori, Claude from Koh-Lanta.
The toy
Jouéclub was able to keep its contact with customers despite the covid period thanks to the live shopping.
With very specific and appreciated themes, Jouéclub, with the Starshopper live shopping solution, has been able to take up the challenge of live shopping thanks to the replay of these. As Aurélie Cayla, digital marketing manager at Jouéclub, explains: "In one week, the video was seen more than 10,000 times. It is important to know that the replay generates 80% of the audience".