Aurélien Lepretre

Video generates unprecedented engagement on all social networking platforms. Interactive and appealing, video gives you... Read more "Should you broadcast your live video on social networks?

The most eagerly awaited time of year is upon us! As the month of December dawns, the search for gifts begins... Read more "Live Shopping: The best way to shop for Christmas 2022

In the spectrum of digital marketing, the product launch is a crucial step in increasing new visibility. This... Read more "Organize your product launch live shopping

The commercial potential of live shopping is enormous. But you still need to know how to implement it and get the most out of it... Read more "Live Shopping: How to organize it?

What are the prerequisites for live shopping? A specialized platform Live shopping platforms... Read more "Is live shopping right for your industry?

According to a Forrester study for AliExpress, covid-19 has led to the emergence of "live" shopping in Europe and more... Read more "Live Shopping: Find your audience

After retailtainment (in-store entertainment) comes the combination of entertainment and e-commerce called Shoppertainment. When you think of e-commerce, the idea... Read more "Shoppertainment: the new e-commerce trend!

Tips for making the most of a formidable new marketing tool Despite a potential that has yet to be fully exploited... Read more "Live Shopping best practices

Live Shopping, a very popular digital sales format in China, is starting to attract major brand sites and... Read more "Live shopping is coming to Europe!

As part of its new digital commerce strategy, TikTok aims to position itself as a leader in the Live Shopping... Read more "TikTok, a new player in Live Shopping

Nearly one in four French people has heard of this "modern teleshopping" based on streaming videos, which are... Read more "What does the future hold for live shopping in France?

Why live shopping? E-commerce is booming. Purchases are made more and more regularly on line, in person or... Read more "Live Shopping: boosting your e-commerce business